Case Study: $15K to $908K
Video Lesson
Overview
This case study reveals exactly how Matt Diggity turned a $15,811 website purchase into $908,104 - a 1,468% return in just 2.5 years.
Key Numbers
| Metric | Value |
|---|---|
| Purchase Price | $15,811 |
| Content Investment | $21,500 (300 articles) |
| Link Building Cost | $20,500 (1,000 links) |
| Total Investment | ~$58,000 |
| Sale Price | $625,000 |
| Affiliate Commissions | $282,513 |
| Grand Total | $908,104 |
The 10 Affiliate SEO Strategies
1. The Super Audit
- Conversion rate optimization (CTA buttons)
- Technical SEO audit with Ahrefs
- Surfer SEO content audits
- Fix bottom-of-page-one keywords
2. Keyword Research
- Recursive keyword research technique
- Reverse engineer competitors
- Steal all their keywords
3. Hire Expert Writers
- Cult of Copy Job Board
- Subject matter experts (8+ niche knowledge)
- Build E-E-A-T with real authors
4. Content Silos
- Complete one niche at a time
- Don't confuse Google with scattered topics
- Build topical authority
5. Authority Mode
- Wait for content to rank automatically
- Then scale up content publishing
- Eventually 1 article per day
6. Internal Linking
- Link relevant content together
- Match subjects OR attributes
- Build topical relevance
7. Link Building Strategy
- 40% guest posts (Authority Builders)
- 30% search/outreach
- 30% free techniques (social proof, email exchanges)
8. Digital PR
- 55 links from one campaign
- DR 70+ sites
- Newsworthy story + journalist pitch
9. Site Design & Speed
- Featured posts section
- Latest posts for new content boost
- WP Speed Fix for sub-1-second load
10. Monetization Diversity
- 51 affiliate programs
- Only 3% Amazon dependency
- Email list for additional revenue
Key Takeaways
Golden Rules
- Always keep profit/loss spreadsheets updated
- Start removing yourself from the process before selling
- Leave 25% of the niche for the buyer to expand into
View Full Transcript
In this video I'm gonna show you how I made nearly a million dollars on a simple content website, and I'm gonna break down everything I did so you can apply the same techniques to your own website.
My name is Matt Diggity, and I'm the CEO of Leadspring. An agency that's completely focused on building, ranking and eventually flipping affiliate websites.
In September of 2018, Leadspring purchased a small content site for $15,811. With respect for the buyer, I can't reveal the exact niche, but the overall category is health.
Here's a graph showing the earnings over time. We started off at absolute newbie earning levels. In about five months, the site broke through the $1,000 per month threshold. And at about 15 months, it broke through $10,000 per month. Eventually, it broke $20,000 per month.
In terms of how much I invested in the site, we ended up writing about 300 pieces of content for a total of $21,500. I also built about a thousand links whose costs added up to about $20.5K. So, our grand investment total is the cost we paid for the site plus the content and the link fees was nearly $58,000.
But on April 9th, I sold the website for $625,000, two and a half years after I bought it. But remember up until that point, I'd been collecting affiliate commissions that whole time which were paying for all the costs as the site grew. $282,513 in affiliate commissions to be precise, for a grand earning total of $908,000.
If we take the grand total and divide it by the amount invested, that's a 1,468% return.
Related Content
- 001 - Niche Research - Finding profitable niches
- 005 - Guest Post Outreach - Link building strategy
- 013 - Affiliate Monetization - Monetization strategies