AI Content Strategy: Creating Content That Ranks
The AI Content Reality
AI content CAN rank, but only when properly humanized and enhanced with real expertise.
AI Content Workflow
+---------------------------------------------------------------------+
| AI CONTENT WORKFLOW |
+---------------------------------------------------------------------+
| |
| 1. Generate Topical Map |
| +-- Use AI to brainstorm 30 topics |
| |
| 2. Create Content Brief |
| +-- Analyze competitors, identify gaps |
| |
| 3. Generate Draft |
| +-- ChatGPT, Claude, or Surfer AI |
| |
| 4. Humanize the Content |
| +-- Add personal experience |
| +-- Include specific data/numbers |
| +-- Vary sentence structure |
| +-- Add expert quotes |
| |
| 5. Optimize & Publish |
| +-- Target Surfer score 80+ |
| |
+---------------------------------------------------------------------+Humanization Techniques
| Technique | Example |
|---|---|
| Personal experience | "When I tested this..." |
| Specific numbers | "$3,247" not "over $3,000" |
| Contractions | "don't" instead of "do not" |
| Sentence fragments | Fragments. Like this. |
| First person | "I recommend" / "In my experience" |
| Expert quotes | Interview people or cite sources |
AI Detection Warning Signs
Signs of AI Content
- Repetitive sentence structure
- Overly formal tone
- Generic examples
- No personal voice
- Perfect grammar (ironically)
Quality Control
Before publishing AI content:
- [ ] Run through AI detector (Originality.ai)
- [ ] Score below 50% AI probability
- [ ] Added 2+ personal insights
- [ ] Included specific examples/numbers
- [ ] Content score 80+ in Surfer