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SOP 004: AI Content Strategy

Advanced SEOUpdated: 2024-02-28Recent

The AI Content Reality

"AI content works, but you need to humanize it properly." — Matt Diggity

AI Content Workflow

+---------------------------------------------------------------------+
|                    AI CONTENT WORKFLOW                              |
+---------------------------------------------------------------------+
|                                                                     |
|  1. Generate Topical Map                                            |
|        ChatGPT: "Give me 30 topics for [niche]"                     |
|     |                                                               |
|     v                                                               |
|  2. Create Content Brief                                            |
|        Surfer SEO / Manual competitor analysis                      |
|     |                                                               |
|     v                                                               |
|  3. Generate Draft with AI                                          |
|        ChatGPT / Surfer AI / Claude                                 |
|     |                                                               |
|     v                                                               |
|  4. Humanize the Content                                            |
|     - Add personal anecdotes                                        |
|     - Include expert quotes                                         |
|     - Vary sentence structure                                       |
|     - Add unique insights                                           |
|     |                                                               |
|     v                                                               |
|  5. Optimize & Publish                                              |
|                                                                     |
+---------------------------------------------------------------------+

Step 1: Generate Topical Map

Use this ChatGPT prompt:

Prompt:
"Give me 30 semantically relevant but unique topics under
the main category of [YOUR NICHE].

Then give me 10 different keyword variations of these
subtopics that each address a different search intent."

This generates 300 article ideas for topical authority.

Step 2: AI Writing with Surfer AI

Surfer AI can generate SEO-optimized articles:

SettingRecommendation
ToneProfessional / Conversational
Content Score Target80+
IncludeFAQs, H2/H3 structure
AvoidGeneric intros

Step 3: Humanization Techniques

What Makes Content "AI-Detectable"

Signs of AI Content

  • Repetitive sentence structure
  • Overly formal tone
  • Generic examples
  • No personal voice
  • Perfect grammar (ironically)

How to Humanize

+---------------------------------------------------------------------+
|                    HUMANIZATION CHECKLIST                           |
+---------------------------------------------------------------------+
|                                                                     |
|  [x] Add personal experience: "When I tested this..."               |
|  [x] Include contractions: "don't" instead of "do not"              |
|  [x] Add imperfect sentences: Fragments. Like this.                 |
|  [x] Use first person: "I recommend" / "In my experience"           |
|  [x] Include specific numbers: "$3,247" not "over $3,000"           |
|  [x] Add expert quotes: Interview people or cite sources            |
|  [x] Regional language: Vary between US/UK spelling naturally       |
|  [x] Add humor/personality: Where appropriate                       |
|                                                                     |
+---------------------------------------------------------------------+

Step 4: Add Unique Value

Every AI article needs human additions:

Addition TypeExample
Personal Test"I bought 3 generators and tested them..."
Expert QuoteInterview someone in the niche
Original DataRun a survey, collect stats
Unique AnglePerspective competitors missed
Updated InfoLatest prices, newest models

Scale AI Content Production

With proper humanization, you can produce:

  • 300 articles from one topical map
  • 3-5 articles/day with a small team
  • $0.01-0.03/word effective cost

Quality Control Process

Before publishing:

  • [ ] Run through AI detector (Originality.ai)
  • [ ] Score below 50% AI probability
  • [ ] Added 2+ personal insights
  • [ ] Included specific examples/numbers
  • [ ] Varied sentence length and structure
  • [ ] Content score 80+ in Surfer

See Also

Documentation generated from Matt Diggity's YouTube tutorials