SOP 008: Brand Search Volume
Why Brand Search Volume Matters in 2025
"Sites with brand search volume are vastly outperforming sites without it." — Matt Diggity (Private data study of 1,000+ sites)
Brand search volume = How many people search for your brand name on Google.
The Evidence
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| BRAND SEARCH VOLUME IMPACT |
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| Matt's Private Study (1,000+ sites): |
| - Sites WITH brand search ---> Recovering/Thriving |
| - Sites WITHOUT brand search ---> Struggling |
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| Moz Study Confirmation: |
| - Brand signals correlated with rankings |
| - Tied to backlinks and authority |
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+---------------------------------------------------------------------+Strategies to Build Brand Search Volume
1. Job Board Listings
When people find job listings, they Google the company name.
Free Job Boards to Post On:
- Indeed
- Glassdoor
- ZipRecruiter
- AngelList
- Remote.co
- We Work Remotely
Post listings for: Writers, Editors, VAs, etc.
2. Get Featured in Roundup Lists
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| Target: "Best [Niche] Blogs" lists |
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| 1. Google: "best [your niche] blogs" |
| 2. Find roundup articles |
| 3. Reach out to get featured |
| 4. People see your site -> Google your brand name |
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+---------------------------------------------------------------------+3. Social Media Roundups (DIY)
Create viral roundup posts on:
- Twitter/X
- Facebook Groups
4. YouTube Channel
YouTube generates massive brand search:
- People find videos
- Want to learn more
- Google your brand name
"YouTube can create a buzz and build brand inquiry faster than any medium on the planet."
5. Paid Ads for Brand Building
Run cheap engagement ads in your target country:
- Facebook/Instagram ads
- Goal: Brand awareness (not conversions)
- Budget: Even $5-10/day helps
- Target: People interested in your niche
6. Search Bots (Gray Hat)
Services that perform Google searches for your brand and click your site.
Experimental
Matt is testing these. Results pending. Use at your own risk.
Measuring Brand Search Volume
In Ahrefs
- Go to Keywords Explorer
- Search your brand name
- Check monthly search volume
In Google Search Console
- Go to Performance
- Filter by queries containing your brand
- Track growth over time
Brand Search Targets
| Site Age | Target Brand Searches/Month |
|---|---|
| New (< 6 months) | 10-50 |
| Established (6-12 months) | 100-500 |
| Authority (1+ years) | 500-2,000+ |
Quick Wins
- Add your brand to email signatures - Every email = potential search
- Guest on podcasts - Listeners Google you
- Create a personal brand - Your name + site name
- Sponsor local events - Attendees search you
Verification Checklist
- [ ] Posted on 5+ job boards
- [ ] Reached out to 10+ roundup lists
- [ ] Created social media profiles for brand
- [ ] Running at least small ad campaigns
- [ ] Tracking brand search volume monthly
See Also
- Video: SEO 2025 Strategy - Full 2025 masterclass
- 007 - Digital PR - Another brand building method