SOP 005: Guest Post Outreach
Guest Post Metrics
| Metric | Score |
|---|---|
| Power | 3/5 (new pages, limited juice) |
| Trust | 4/5 (you choose quality sites) |
| Relevance | 5/5 (full control) |
Finding Guest Post Opportunities
Method 1: Reverse Engineer Competitors
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| Ahrefs -> Content Explorer |
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| Search: by:[competitor author name] -site:competitor.com |
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| Example: by:"Matt Diggity" -site:diggitymarketing.com |
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| Result: All guest posts they've published elsewhere |
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+---------------------------------------------------------------------+Method 2: Google Search Operators
bash
# Find sites accepting guest posts
"write for us" + [your niche]
"guest post" + [your niche]
"contributor guidelines" + [your niche]
"become a contributor" + [your niche]The Free Traffic Technique (64% Higher Success)
Instead of generic pitches, offer VALUE:
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| FREE TRAFFIC TECHNIQUE |
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| 1. Find target site |
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| v |
| 2. Use Ahrefs to find keywords they're NOT ranking for |
| Compare to similar sites in niche |
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| v |
| 3. Pitch: "I'll write this article that could get you traffic" |
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| v |
| 4. You're offering FREE SEO services = Higher conversion |
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+---------------------------------------------------------------------+Email Template
Subject: Content idea for [Site Name] - [Keyword] opportunity
Hi [Name],
I noticed [Site Name] doesn't have content targeting "[keyword]"
which gets [X] searches/month. Your competitor [Competitor] is
ranking #3 for it.
I'd love to write this article for you - fully optimized
and ready to publish. In return, I'd include a relevant link
to my site [Your Site] which covers [related topic].
Here's a quick outline:
- [H2 1]
- [H2 2]
- [H2 3]
Would this be useful for your site?
Best,
[Name]The Two-for-One Technique
Increase success rate by offering a link exchange:
"If you publish my guest post, I'll include a link to your
site in another guest post I'm writing for [Other Site]."Site Vetting Checklist
Before pitching, verify:
- [ ] Site has organic traffic (check Ahrefs)
- [ ] Domain Rating 30+ (preferably 50+)
- [ ] Not a link farm (few outbound links per article)
- [ ] Real editorial standards
- [ ] Topically relevant to your niche
Red Flags
- Sites with hundreds of outbound links per post
- No traffic despite high DR
- "Pay to publish" sites
- Clearly PBN networks
See Also
- 006 - Link Insertions - Get links in existing content
- 007 - Digital PR - Higher authority links
- Video: Backlinks 2024 - Full tutorial