SEO Testing Made Simple: How To Run SEO Experiments That Work

Advanced SEOPublished: February 8, 2021

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Key Takeaways

Why SEO Testing Matters

Learn Before Others - Discover what works before it becomes common knowledge
Trust Your Own Data - Stop relying on speculation and opinions
Stay Ahead of Updates - Adapt faster when algorithms change
Competitive Advantage - Test what competitors won't bother to test

Types of SEO Tests

Test Type	Description	Difficulty
Split Test	Compare two variations	Medium
Time-Based Test	Before/after comparison	Easy
Multi-Variant	Test multiple variables	Hard
Control Group	Test vs unchanged pages	Medium

Test Framework

+---------------------------------------------------------------------+
|                    SEO TEST FRAMEWORK                               |
+---------------------------------------------------------------------+
|                                                                     |
|  1. HYPOTHESIS                                                      |
|     +-- "Adding FAQ schema will improve CTR by 10%"                 |
|                                                                     |
|  2. CONTROL GROUP                                                   |
|     +-- Select pages that won't receive the change                  |
|                                                                     |
|  3. TEST GROUP                                                      |
|     +-- Select similar pages to receive the change                  |
|                                                                     |
|  4. IMPLEMENT                                                       |
|     +-- Make the change only on test pages                          |
|                                                                     |
|  5. MEASURE                                                         |
|     +-- Wait 2-4 weeks, compare results                             |
|                                                                     |
|  6. ANALYZE                                                         |
|     +-- Was the change statistically significant?                   |
|                                                                     |
+---------------------------------------------------------------------+

Things Worth Testing

Title tag formulas
Content length
Schema markup types
Internal linking structures
Page speed optimizations
Heading structures
Image optimization
Meta descriptions

View Full Transcript

[00:00] In this video, I'm going to be showing you how SEO testing is the factor that separates beginner SEOs from the best of the best. And what I'm talking about here is testing different SEO tactics in a controlled live environment, to figure out if they work or not.

[00:31] Why SEO testing is so impactful. Reason number one is that, SEO testing allows you to learn about SEO tactics before anyone else and before Google actually nerfs it. When new strategies and tactics come out, this is when they work best.

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