800% Traffic Growth Case Study

Real Case StudiesPublished: 2022-05-04

Video Lesson

Overview

This case study covers growing a UK life insurance agency's traffic by 800% - in one of the most difficult YMYL niches. The same strategies can be applied to any website.

The Challenge

Factor	Difficulty
Niche	Life Insurance (YMYL)
Search Volume	Low (once-in-a-lifetime purchase)
E-E-A-T Requirements	Very High
Competition	Established financial institutions

Results Achieved

• Traffic Growth: 800%
• Keywords in Top 10: 35 → 353 (900% increase)
• Domain Rating: Built to 41

Strategy Breakdown

1. Build Authorship (E-E-A-T)

+---------------------------------------------------------------------+
|                    AUTHORSHIP SIGNALS                               |
+---------------------------------------------------------------------+
|                                                                     |
|  - Add bylines to all blog posts                                    |
|  - Include author bios with credentials                             |
|  - Link to author social media profiles                             |
|  - Use professional headshots (no stock photos)                     |
|  - Create detailed About page with contact info                     |
|                                                                     |
+---------------------------------------------------------------------+

2. Build Positive Reputation

Platform	Action
Trustpilot	Monitor reviews
Google Alerts	Track brand mentions
Mention.com	Find unlinked mentions
Brand24	Reputation monitoring

3. Create Topical Authority

Using Competitor Content Gap Analysis:

1. Find top ranking competitors
2. Use Ahrefs Content Gap tool
3. Find keywords they rank for but you don't
4. Use intersection filter for critical keywords
5. Build topical map from results

4. Optimize with Surfer SEO

All content written using Surfer's guidance:

• Reverse engineer competitors
• Match NLP requirements
• Proper keyword density
• Correct content length

5. Keep Content Fresh

Find outdated content:
site:yoursite.com intitle:2023
site:yoursite.com intitle:2022

Update last modified schema
Refresh statistics and data

6. Answer Informational Queries

Finding FAQ Topics:

1. Google your main keyword
2. Check "People Also Ask" section
3. Click to expand more questions
4. Use SEO Minion to export all
5. Check related searches at bottom
6. Use Ahrefs Questions filter

7. Optimize for Featured Snippets

Formula for Featured Snippet:
1. Echo back the question
2. Give direct 1-2 sentence answer
3. Add FAQ schema markup

Example:

What are featured snippets? Featured snippets are highlighted answer boxes that appear at the top of Google search results.

8. Competitor-Based Link Building

Link Requirement Estimation:

1. Find your competitors (Ahrefs Site Explorer)
2. Run Batch Mode Analysis
3. Calculate average DR needed
4. Use Link Intersect tool
5. Find common backlink sources

Guest Post Twist - Offer Free SEO:

1. Find target site's competitors
2. Use Content Gap tool
3. Find keywords they're missing
4. Offer to write content they can rank for
5. Include your link in the content

E-E-A-T Checklist

• [ ] Author bylines on all articles
• [ ] Author bios with credentials
• [ ] Social media profile links
• [ ] Professional photos
• [ ] Complete About page
• [ ] Contact information visible
• [ ] Payment/return policies (e-commerce)
• [ ] Affiliate disclaimers
• [ ] Positive reviews on trust sites

View Full Transcript

In this video, I'm gonna give you a step-by-step playbook on how to increase your website's traffic. These are the exact same steps we used to increase our client's traffic by 800% in an extremely difficult niche.

My name is Matt Diggity and I'm an owner of The Search Initiative, an international search engine optimization agency that specializes in cutting-edge SEO.

Our client is a large life insurance agency in the UK. One of the biggest challenges we faced was finding enough traffic to fulfill our client's goal. You see, most people only search for life insurance once in their life, if that, so the search volume is extremely low in this industry.

The second issue we faced is that life insurance is what the industry likes to call a YMYL niche. YMYL stands for your money your life.

The first step in the process is to build authorship for your website. You wanna be clear who is actually writing for your site.

Next up on our list of must-dos for establishing E-A-T is to turn your website into a topical authority in your given niche.

By applying a steady link-building campaign, we built our client's domain authority to 41 in short time. The number of keywords in the top 10 of Google grew from 35 to 353, an increase of over 900%. And most importantly, their traffic increased 800%.

Related Content

• 003 - Content Creation - Content optimization
• 012 - Featured Snippets - Winning position zero
• 005 - Guest Post Outreach - Link building