Keyword Research with Google Trends
Video Lesson
Overview
Google Trends is a free tool that lets you discover keywords that are blowing up before your competitors do. This video shows you how to use it for clever, outside-the-box keyword research.
What Google Trends Shows You
- Interest over time (relative scale 0-100)
- Compare multiple keywords
- Filter by country, time period, category
- Related queries and topics
Step-by-Step Process
1. Set Your Filters
Country: United States (or your target)
Time Range: Past 12 months (most relevant)
Category: Leave as default
Search Type: Web Search2. Enter Your Main Topic
Type in your top-level category keyword (e.g., "gaming laptop", "dog food", "vpn")
3. Find Breakout Keywords
Scroll down to Related Queries section and look for:
| Status | Meaning |
|---|---|
| Breakout | Flying off the charts - massive trend |
| +700% | Trending up significantly |
| +250% | Notable increase |
Example Findings
Gaming Laptop Niche
- ASUS ROG Zephyrus G14 (Breakout)
- Specific new laptop models launching
Gaming Chair Niche
- DPS Nemesis (Breakout)
- 3D Insight (Breakout)
VPN Niche
- Rubik VPN (Breakout)
- Nord VPN hacked (Trending)
Dog Niche
- Suction dog toy (Breakout)
- White paws (Breakout)
- Arctic dogs (Documentary trending)
Pro Tips
The Early Bird Gets the Rankings
If you get in on the early part of a trend, you ride that wave up. The longer you wait, the more difficult it becomes to rank.
Dig Into Sub-Topics
Don't just search "dogs" - dig into:
- Dog food
- Dog toys
- Dog training
- Dog beds
Each will reveal different breakout opportunities.
Related Topics Feature
Click Related Topics to pivot into entirely different product categories within your niche.
When to Use Google Trends
- Before starting a new site - Verify niche isn't declining
- Content planning - Find trending topics to write about
- Product selection - Identify hot products before competition
- Seasonal planning - See when keywords peak
View Full Transcript
Did you know you could do some clever outside the box keyword research with the free tool Google Trends? Let me show you how to do some really cool keyword research and find keywords that are blowing up before your competitors do.
Google Trends is a free tool released by Google that allows you to check on certain keywords and see are they trending, is the search volume now more than it was in the past, is it increasing at a proper rate, is it decreasing at an unfavorable rate.
I'll just give you a quick demo. Let's type in something like "work from home." You can see this is the interest over time. What we have on the y-axis isn't any kind of real value, it's just all relative. They mark the peak at 100.
The first thing I'm going to do is set this to United States because that's where 90% of my customers and readers are. I'm going to set it to past 12 months because that's more relevant.
What we're looking for is the related query section. You're looking for these queries that are in breakout mode - that means they're just flying off the charts in terms of how trendy they are.
If you wait it's just going to get more challenging. If you get in early you're going to have those early rankings, and even if you held the same position, if your niche is trending, that traffic is going to go up over time.
Related Content
- 002 - Keyword Research - Complete keyword research SOP
- 001 - Niche Research - Finding profitable niches
- 003 - Content Creation - Creating content that ranks